

A Portfolio Built to Perform.
Built around commercial roles, traveller demand and the realities of each market—not simply brand count.
Proof, Not Promises.
Selected examples of how CIDF turns category judgement into measurable commercial progress.
Selected PORTFOLIO

































For brands
CIDF helps differentiated brands enter and grow in duty-free markets through commercial positioning, regional distribution and hands-on retail execution.
01 — Market Assessment
02 — Commercial Positioning
03 — Buyer Introduction
04 — Distribution & Retail Execution
05 — Long-Term Development
Independent by Design.
Commercial by Discipline.
CIDF is an independent global travel retail specialist working at the intersection of brand strategy, buyer priorities and in-market execution.
We combine market intelligence, portfolio judgement and hands-on retail discipline to build opportunities that make commercial sense—and continue performing after launch.
Build a Category That Earns Its Space.
Strengthen your assortment with differentiated products, sharper portfolio architecture and execution built around sell-through.
Enter Travel Retail With a Market Case.
Turn product potential into a commercially credible proposition—positioned for the right buyer, market and channel.